Straight is a boutique translation company which help plan and strategise content, offer proper advice and appraisal of their clients’ voice in all branding materials. They believe content is the “King”. It wraps the web, print, social media. When it communicates effectively, miracle happens.
We were asked to rebrand the company to show the unique service they provide. To help engage their audience, we chose a lemonade colour to stand out from other competitors. Turns complexity into simplicity, we illustrated a set of icons in the website slides.