I live through design,
try me.

Hi 👋🏼 I’m Dorothy, you can call me Dot.

I am a designer from Hong Kong and currently based in Berlin. Throughout my journey, I evolved from a product designer to a design system designer. Always passionate of making things work, intuitive and beautiful. I am curious about understanding people’s behaviours and emotions towards products.

Portrait of Dorothy Lei

What I appreciate the most at work

Communication

Good communication is one of the key elements for me in a work environment. Having an open-mind to give and receive feedback is healthy.

Team work

Nothing is more important than having a great team to work along with, a team that is open-minded and willing to share the knowledge with.

Growth

I like an environment that allows me to grow in my career path and gives me an opportunity to mentor junior talents in the community.

Equality

Everyone should be treated equally, no matter which gender we are, or where we are from, every voice should be heard as well.

My skillsets

  • Streamlining design processes enhances efficiency and collaboration among teams. I establish frameworks, tools, and workflows to support consistent delivery of high-quality work by designers.

    • Component Library

    • Documentation

    • Project Management

    • Design Tokens

  • Crafting accessible and valuable experiences through research-driven, intuitive design, prioritising user satisfaction and product success.


    • Information Architecture

    • User Flows

    • Wireframing

    • Prototyping

  • Gathering insights to inform design decisions has always been my approach, using methodologies like interviews and testing to enhance user experience.

    • Benchmarking

    • User Testing

    • Card sorting

  • Learning how to craft a design strategy that aligns design with business goals, plans OKRs, roadmaps, and runs design workshops.

    • Roadmaps

    • Customer Journey Mapping

    • Value Proposition Canvas

    • Design Sprints

Work experience

Senior UX Designer

HelloFresh • 10/2024 — Present

The world’s leading meal kit company with 21,000 employees and 8 brands in 18 countries, serving 7.5M customers with healthy, sustainable meal solutions.

Led WCAG 2.1 AA compliance initiatives and promoted accessible components in the design system. Championed inclusive design through workshops and training to improve accessibility knowledge. Worked closely with cross-functional teams to optimise design system adoption and support continuous improvement.

Senior UX / UI Designer

Mobimeo GmbH | Deutsche Bahn • 01/2020 — 12/2023

As part of Deutsche Bahn AG venture, Mobimeo connects existing public transport systems.

At Mobimeo I have an opportunity to focus on Design Systems and DesignOps, establishing UX guidelines, optimising design process and bridging the gap between designers and developers.

Product Designer

Foodora and Foodpanda | Delivery Hero • 08/2016 — 12/2019

Delivery Hero is a multinational online food delivery company based in Berlin and operates in 70+ countries. Foodora combines startup DNA and innovation to bring everyday good food to customers.

I was the key designer in the Checkout and Payment squad, leading various projects such as checkout flow redesign. Heavily involved in UX research, design systems and hiring, which had high-quality results for teams and the business.

Graphic Designer

Haymarket Media Group • 02/2013 — 06/2015

Haymarket Media Group is known for media content in sectors such as marketing, design, technology and more.

Managed and designed layouts for the monthly magazine Campaign Asia Pacific and CEI, fully broadened and contributed my print and editorial design knowledge in this position.

Project Coordinator

Cartoon Network | Turner International Asia • 12/2011 — 10/2012

Turner is a global entertainment broadcasting provider that creates premium content to fans, operating 180 channels showcasing 47 brands in 34 languages in over 200 countries.

Project-managed the launch of TV shows including The Amazing World of Gumball, Adventure Time, and Ben10 across APAC regions.

Graphic Designer

LexisNexis • 09/2007 — 09/2010

A part of the RELX Group, operates in 130+ countries with 10K+ employees, offering top-tier legal and business information globally.

Ownership of the design titles of Human Resources, Focus and Momentum with a print run over 10K monthly.

Besides work…

I am also a bookbinding, letterpress, and tiles lover. When I am not working, you can find me in cafes, parks or museums.

You can also drop me a message if:

  • You have ideas to improve our ways of working 🤓

  • You like Asian foods, especially Dim Sum (So called: Asian tapas) 🍜

  • You want to talk about all kinds of arts and crafts (Painting, candle or soap making and cross stitch)

  • You can give me tips on how to not kill plants 🌵

Thank you for visiting!